The planet breathes. According to a census published in 2016 in the scientific journal Nature, there are 3.1 billion trees on the planet. Incredible as it may seem, it means that there are more trees on Earth than there are stars in the Milky Way. Hence, there is an unimaginably vast planetary respiratory system, a …
How many times have you gone shopping, noticed something you like, but because of a reduced budget you give up on the purchase, so you tell yourself that you will buy the desired piece of clothing “next time”. Every “next time” ends with not having the right number of the desired item, buying a completely …
It is widely known that our brand is a fighter in the preservation of nature and that each of our product is made from carefully selected organic materials. Since fashion is a phenomenon, a thing attractive to most people, we came up with the idea of using it to increase people’s environmental awareness. We have …
Maristela Soares, founder of the MABISWIMWAER, moved from Brazil to London in 2017 to pursue her fashion career. It is her deepest wish to make people aware of the catastrophic consequences of fast-fashion, to heal our exploited Earth and to encourage consumers to choose conscientiously. In the next blog Maristela revealed to us how it …
We urge all to cherish our mother nature and love our Earth! Every year, April 22 is celebrated as the ‘Earth Day’ to honour our Mother Earth and create awareness of the environmental issues, highlighting the urgent action we need to take to save our planet. This annual event is designed to shine a light …
New Year’s celebrations are a time to reflect on change and consider new perspectives when entering 2021. The past is full of unpleasant memories such as record-breaking wildfires engulfing the west coast of the US; unprecedented bushfires in Australia causing the death of approximately one billion animals; a record number of powerful Atlantic storms; deadly …
Black Friday is a big event every year, where brands promote the famous weekend with attractive sales around November, generating queues and sometimes brawls between customers. But where did Black Friday get the name? And how did it start? “Black Friday” was first used by two investors, Jay Gould and Jim Fisk, in September 24th, …
Climate Change in the Amazon Hidden by the dense vegetation and isolated from the rest of the world live approximately 30,000 people of 420 different tribes in Brazil. Amazon indigenous people think climate change is affecting their physical health and lifestyle, which has forced them to find ways of lessening the harm caused by drought …
Staycation, or why you can make the world a better place by spending your vacation close to home. Dreaming of summer while sunbathing on our balconies or backyards to avoid the spread of a pandemic does not seem a particularly difficult gesture of global solidarity to make. But as much as we look forward to …
“We must act decisively to protect our planet from both the coronavirus and the existential threat of climate disruption” (António Guterres, UN Secretary-General). In 1970, a 25-year-old graduate student, Denis Hayes, organized the first Earth Day. The resounding success of that event, which brought out 20 million Americans (10% of the United States population at …
